Camel 9's "light and luscious"There is little question as to who Camel was trying to market this product to. Not many men would be caught dead pulling out a cigarette from a hot pink or lime green and pink carton. This ad does a good job at luring in females attention because of the simplicity of not only the product, but this advertisement as well.
Besides the surgeon generals warning at the bottom, this advertisement does a good job at being brief and attractive to its viewers; it is able to say a lot by only using six words. One way this ad says a lot while at the same time avoiding visual clutter is the way the pink border and roses surrounding the cartons are obvious gender biased flags, "This product is for women." Even the slogan, "Light and Luscious" gives this brand of cigarettes a clean, superior feel to them. Another reason why this is a successful advertisement is because it has all the elements of a well planned ad. The visual is the main focus, there is a clear target audience-women, a headline- Camel no. 9, and a subhead- light and luscious.
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